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Hillsborough Township Joins the Wyland Foundation National Mayor’s Challenge for Water Conservation for 3rd Consecutive Year

 Hillsborough Township

379 South  Branch Road

Hillsborough, NJ 08844

Phone (908) 369-4313

Fax (908) 369-6034

News Release

Contact: Mayor Shawn Lipani
Committeeman Doug Tomson

Phone:   908-369-3535


March 9, 2021

Hillsborough Township Joins the Wyland Foundation National Mayor’s Challenge for Water Conservation for  3rd Consecutive Year 

Mayor Urges All Somerset Mayors to Participate

Hillsborough Township Mayor Shawn Lipani is joining mayors across the country for the 10th Anniversary of the National Mayor’s Challenge for Water Conservation by asking residents to make a long-term commitment to manage water resources more wisely. In return residents can win $3,000 toward their Home Utility Payments, water saving fixtures, and hundreds of other prizes. Plus, one lucky charity from a winning city will receive a 2021 Toyota Highlander Hybrid to serve the community.

The annual challenge, April 1- 30, is a non-profit national community service campaign that encourages leaders to inspire their residents to make a series of simple pledges at to use water more efficiently, reduce pollution, and save energy. The program was started ten years ago by a handful of mayors who were looking for alternative ways to engage their residents more deeply about the coming water challenges in the United States.

“Water Conservation is critical for a sustainable future and Hillsborough remains dedicated to supportive efforts for further education and awareness to initiatives such as this. In 2020 Hillsborough maintained its 1st place in NJ from 2019 and finished 12th in the nationwide challenge,'' stated Mayor Shawn Lipani.

Last year, 4,007 Hillsborough residents pledged to reduce their annual consumption of freshwater by over 16.1 million gallons, reduce waste sent to landfills by 438,000 pounds and eliminate 36,157 of single-use plastic water bottles, and saved $119,810 in consumer costs. The Challenge goes beyond short term issues and looks at the ways our water use will affect the future of our communities — from how we manage our coasts, lakes, and rivers to reducing polluted runoff.

“We are encouraging all residents and businesses to take the “Pledge” as well as to open the conversation for additional discussion on ideas for conservation. I also urge my fellow Mayors in Somerset County to participate in the challenge,” added Mayor Shawn Lipani. 

To participate, residents go to, and then make a series of online pledges to conserve water on behalf of Hillsborough Township. Cities compete in the following population categories: (5,000- 29,999 residents, 30,000-99,999 residents, 100,000-299,999 residents, 300,000-599,999 residents, and 600,000+ residents). Cities with the highest percentage of residents who take the challenge in their population category have a chance to win $3,000 toward their Home Utility Bills, and hundreds more eco-friendly prizes including Toro Irrigation Smart Controllers, Gift cards for Hobie Surf Shops, and more. In addition, residents can nominate a deserving charity from their city to receive a 2021 Toyota Highlander Hybrid. Students and teachers are encouraged to take part, as well.

The foundation has also created a new digital tool called MyVolunteer Water Project, in support of the program, that gives residents a unique way to do hands-on home, community, and workplace projects year-round in support of their city’s sustainability efforts. The more projects residents do throughout the year, the better chance a city wins the mayor’s challenge in April

“Help Hillsborough earn bonus points for the 2021 Challenge by visiting to participate in the new Wyland MyVolunteer Water Project. Join the Sustainable Hillsborough NJ MyVolunteer Water Project Team today to have more opportunities to win thousands of dollars in prizes and possibly even a new Toyota Highlander Hybrid for a deserving charity,” concluded Mayor Shawn Lipani. 

The 10th Anniversary National Mayor’s Challenge for Water Conservation is presented by the Wyland Foundation and Toyota, with support from the U.S EPA WaterSense, The Toro Company, National League of Cities, Hobie Surf and Petal.

About the Wyland Foundation: Founded in 1993 by environmental artist Wyland (best known for his series of 100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit organization dedicated to promoting, protecting, and preserving the world’s ocean, waterways, and marine life. The foundation encourages environmental awareness through community events, education programs, and public art projects. 

About Sustainable Hillsborough: The award-winning Sustainable Hillsborough Project was initiated by the Township Committee in 2006. Hillsborough Township was one of the first thirty four ‘pioneer towns’ to enter into the Sustainable Jersey program in 2009. To date, Hillsborough Township has achieved nine certifications in eleven years, leading all towns in Somerset County and is the second most certified town in all of New Jersey since the municipal certification program began in 2009. Hillsborough Township strives to save tax dollars, assure clean land, air and water, improve working and living environments as steps to building a sustainable community that will thrive well into the new century. For more information, go to